As he gears up for one of the biggest performances of his career, Bad Bunny is keeping his focus on emotion rather than extravagance. The global superstar is set to headline the Apple Music Super Bowl LX Halftime Show, and for him, the moment is less about spectacle and more about connection.
A Performance Driven by Feeling
In a recent conversation with Access Hollywood’s Scott Evans, the artist — born Benito Antonio Martínez Ocasio — shared his mindset in the days leading up to the show. Instead of feeling overwhelmed by the magnitude of the event, he’s embracing the experience.
“I just want to be present,” he explained. “I’m ready to perform, to feel the moment, and for people to enjoy it.”
The Challenge of the Perfect Setlist
One of the toughest parts of preparing for the halftime show has been narrowing down the music. Even during his tours, choosing dozens of songs is difficult — but condensing his catalog into a short Super Bowl set proved especially challenging.
According to Bad Bunny, the selection process was intense, as he worked to balance fan favorites with a cohesive artistic vision.
Telling a Story on the World’s Biggest Stage
Rather than simply lining up his biggest hits, the artist approached the performance as a narrative. He wanted the show to carry a clear mood and emotional journey.
His goal? To create a moment filled with joy, pride, and energy — one that makes people dance and reminds them that anything is possible.
From Grocery Store Dreams to Global Stardom
Reflecting on his journey, Bad Bunny revisited where he was less than a decade ago. In 2016, he was working at a grocery store while producing music on the side, chasing his dreams despite financial struggles.
That experience, he says, continues to shape his outlook. Even with global fame, his passion for music remains the same as it was before success — driven by love, dedication, and ambition.
Keeping Big Moments Private
When he received the confirmation that he would headline the Super Bowl halftime show, Bad Bunny was at the gym — and he didn’t immediately share the news with anyone.
He prefers to keep major milestones to himself until everything is officially finalized, a habit that reflects his grounded personality.
A Meaningful Moment at the Grammys
Fresh from the 2026 Grammy Awards, where he added three more wins to his collection, the singer also recalled a special interaction with Lady Gaga. Their brief exchange — a simple “I love you” from both sides — left him emotional, as he considers her one of the artists he deeply admires.
Staying True to Himself
At the heart of his Super Bowl performance is a simple intention: authenticity. Bad Bunny hopes viewers see him as an honest artist who remains true to his roots.
He believes music goes beyond language, allowing people to connect emotionally even without understanding the lyrics.
And ultimately, his message is clear — Ahead of the Super Bowl, Bad Bunny Says, “I’m Just a Regular Guy Who Makes Music.”
When and Where to Watch
Bad Bunny will take the stage during the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8. The event will air live during Super Bowl LX on NBC and stream on Peacock, bringing his heartfelt performance to millions of viewers worldwide.